How do you brand, activate and differentiate a 3+ million dollar product? Pier 4 is surrounded by water on three sides and is a unique collection of ultra-luxury boutique residences that represents the best harbor and city living possible. Our multi-layered integrated branding and marketing campaign consisting of branding, brand strategy, photoshoots, signage, social content, out of home, website, sales center, brochures and hundreds of e-blasts and digital executions are all about reflecting a unique Seaport water lifestyle at Pier 4. We have built launched and activated the brand for the past 4 years in a highly competitive market and is nearly sold out, meeting projected goals! Here’s just a sampling of the brand we have created.
The project
Strategy
Creative
Analytics
Social
![](https://www.thefantasticallifestyle.com/wp-content/uploads/2023/04/1500_wideformat_for_site_p4-1-1.jpg)
![](https://www.thefantasticallifestyle.com/wp-content/uploads/2023/04/the_fantastical_pier4_boston.png)
![](https://www.thefantasticallifestyle.com/wp-content/uploads/2023/04/the_fantastical_pier4boston2.png)
![](https://www.thefantasticallifestyle.com/wp-content/uploads/2023/04/1500_wideformat_for_site_pier4_4-1.jpg)
![](https://www.thefantasticallifestyle.com/wp-content/uploads/2023/04/p4_eblast1.jpg)
![](https://www.thefantasticallifestyle.com/wp-content/uploads/2023/04/p4_ooh2.jpg)
![](https://www.thefantasticallifestyle.com/wp-content/uploads/2023/04/1500_wideformat_for_sitep42.jpg)