How do you brand, activate and differentiate a 3+ million dollar product? Pier 4 is surrounded by water on three sides and is a unique collection of ultra-luxury boutique residences that represents the best harbor and city living possible. Our multi-layered integrated branding and marketing campaign consisting of branding, brand strategy, photoshoots, signage, social content, out of home, website, sales center, brochures and hundreds of e-blasts and digital executions are all about reflecting a unique Seaport water lifestyle at Pier 4. We have built launched and activated the brand for the past 4 years in a highly competitive market and is nearly sold out, meeting projected goals! Here’s just a sampling of the brand we have created.

The project