Every touch point in this layered, multi-channel campaign consisted of simple, crafted human moments that would make it’s ultra-high net worth guests want to have those experiences for themselves. If we are speaking to a time-starved audience where every second of the day is scheduled, our minimalist and transporting approach instantly became a surrogate for the space and openness of the Four Seasons experience. That was the strategy behind the global “When life feels perfect” campaign.

The project
Brand strategy
Global creative development
Photo and video content